Physical space can be a powerful way for nonprofits to tell their stories. Not just origin stories and founding myths, but also stories of transformation, reinvention, and renewal—in other words, both who you are as an organization and who you are becoming or aspire to be, and why it matters for the communities you serve. Celia Imrey AIA and Arielle Gorin. PhD, presented a lively discussion of how nonprofits can tell their stories through offices, meeting rooms, gathering spaces, and other aspects of their built environment. Drawing on their respective backgrounds as an architect and a consulting historian, Celia and Arielle shared real-life examples of organizations that have used physical space to engage audiences in their identity and purpose.